Client: Pure Driven Marketing
Role: Graphic Designer (In-House)
Services: Digital Advertising, Campaign Design, Social Media, Print, Motion
Timeline: 2023 – 2026
Pure Driven Marketing required consistent, high-quality creative to support multiple client campaigns across digital, print, and internal platforms.
The objective was to deliver engaging, on-brand design assets at pace, supporting fast-moving automotive and commercial campaigns while maintaining strong visual standards.
Working as part of an in-house creative team, I collaborated closely with account managers and marketers to understand campaign goals and client requirements.
My role involved delivering multiple creative projects daily, including social media campaigns, EDMs, direct mail, booking portal assets, vehicle decals, and internal branding. I also produced digital advertising assets for web banners, Google Display Network, and Performance Max formats.
Alongside static design, I supported video editing and animation to enhance campaign content and improve audience engagement.
Strong time management and organisation were essential to balance multiple briefs while meeting tight deadlines.
The final work delivered consistent, professional creative across a wide range of client accounts and platforms.
My contribution helped improve visual cohesion, strengthen campaign performance, and support long-term client relationships. The role developed my ability to work efficiently in high-pressure environments while maintaining creative quality.
This experience strengthened my skills in campaign delivery, cross-team collaboration, and results-driven design.
Client: Welcome to Yorkshire
Role: Creative Designer (In-House)
Services: Campaign Design, Branding, Digital Content, Merchandise, Illustration
Timeline: 2021 – 2022
Welcome to Yorkshire required creative support across major regional marketing campaigns, promoting tourism, local businesses, and cultural initiatives.
The objective was to develop engaging, high-quality creative that could be applied consistently across digital platforms, websites, social media, and physical touchpoints, while maintaining strong brand recognition.
Key campaigns included the 2021 Advent campaign and contributions to the award-nominated Walkshire and Yorkshire Menu initiatives.
As part of the in-house creative team, I worked closely with marketing managers and stakeholders from concept through to execution.
I contributed to campaign ideation, visual development, and final production, ensuring all creative aligned with brand guidelines and campaign objectives.
My work included developing branding assets, campaign visuals, logos, social content, website graphics, and merchandise designs. I also curated and prepared imagery to ensure consistency across all digital channels.
Strong attention to detail and organisation were essential to manage multiple projects while meeting tight deadlines.
The final creative supported several high-profile regional campaigns, helping strengthen Welcome to Yorkshire’s public presence and engagement.
My work contributed to award-nominated initiatives and delivered cohesive, professional branding across multiple platforms. These campaigns successfully promoted tourism and local businesses while reinforcing the organisation’s identity.
During my time at Welcome to Yorkshire, I helped deliver campaigns reaching large regional and national audiences through coordinated digital and offline activity.
This role strengthened my ability to work collaboratively, manage complex campaigns, and deliver creative solutions at scale within a large organisation.
Brand: Lariat West
Role: Co-Founder & Lead Designer
Services: Brand Identity, Illustration, Apparel Design, Website Build, Content, Creative Direction
Timeline: 2026 – Present (Ongoing)
Founded in 2026, Lariat West is an ongoing project created to build a contemporary clothing brand rooted in quality, community, and strong visual identity.
The objective has been to develop a fully original, recognisable brand from the ground up, from illustration and branding through to product development, website build, and launch, while continuing to grow a commercially viable direct-to-consumer business.
As Co-Founder and Lead Designer, I lead all creative direction and brand development.
All Lariat West designs are based on my original illustrations, ensuring the brand maintains a distinctive and authentic visual identity. I developed the full branding system, including logo design, typography, tone of voice, and visual guidelines.
I also built and continue to manage the website using Shopify, creating a functional, user-friendly ecommerce platform that supports ongoing product drops and customer journeys.
Alongside my co-founder, Lou, I work directly with suppliers, attending meetings to review garment options, fabric weights, and GSM specifications. This enables informed decisions on product quality, fit, and durability.
My role balances creative ambition with practical considerations such as production limitations, timelines, and customer feedback.
Lariat West continues to grow through regular product releases, organic social engagement, and repeat customers.
The brand has established a strong and cohesive presence across apparel, web, and social platforms, supported by consistent illustration-led design and clear creative direction.
By overseeing illustration, branding, product development, and website build, I help deliver a fully integrated brand experience from concept to customer delivery.
This ongoing project demonstrates my ability to lead creative at a strategic level, collaborate effectively at founder level, and apply design thinking within a live commercial environment.
